in Best.

Best books, ever.

If you would ask me to recommend a book, pick your subject and start your journey from no. 1. Ranked on impact per topic, with changes over time. Read them. All.

Business and the future

  1. The Management Myth – Matthew Steward
    • The subtitles says it all: Why the Experts Keep Getting it Wrong.
  2. The Black Swan – Nassim Nicholas Taleb
    • A good read if you think you can predict it all.
  3. Antifragile – Nassim Nicholas Taleb
    • How to make or break your organization, country and/or life.
  4. Zero to one – Peter Thiel
    • How to build the future.

Personal.

  1. Thinking, fast and slow – Daniel Kahneman
    • Briljant look into the way our minds work.
  2. Straight-Line Leadership – Dusan Djukich
    • Tools for living with velocity and power in turbulent times

Marketing.

  1. Obvious Adams – Robert Updegraff
    • Written in 1916 and still the one of the best marketing books, ever. 30 well spend minutes on this free .pdf.
  2. How brands grow & How brands grow part 2 – Byron Sharp
    • First book to read when entering the marketing arena. Leave your tummy feelings at home and create mental and physical availability.
  3. Marketing Warfare – Al Ries
    • Not my own words, but true; Marketing is war. You’ve got your hands on one of the greatest marketing manuals ever written, the classic that defines the strategies, plans, and campaigns of today’s marketing battlefield.

(Auto)biography.

  1. Elon Musk – Ashlee Vance
    • I just really like Elon Musk.
  2. Shoe Dog – Phil Knight
    • Autobiography from the founder of Nike. This book contains every reason to start or prevent you from an entrepreneurial career!

Didn’t made the list;

  • All other books ツ

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