in General.

An interns introduction to advertising.

How to “get” the advertising world and where to start when you are new. Send me tips on things to add here or in the comments.

1. Introduction to digital.

  1. Introduction to online marketing.
    1. This wiki give’s a nice start.
      • There is no better place to start than at the internets open source encyclopedia.
  2. Digital measurement.
    1. Occam’s Razor by Avinash Kaushik.
    2. Follow the Google Analytics trainingscourse.
      • Either when applying for jobs or understanding digital reports from analytics tools, this is good thing to have.
  3. SEO.
    1. Moz.
      • Moz is one of the authorities on SEO.
  4.  SEA.
    1. Google Adwords training.

2. Newsletters.

I refer to some blogs in this section, but I advise to subscribe to the newsletters of those blog to receive digests of the newest added articles.

  1. The Marketing < > Analytics Intersect.
    • For measurement knowledge.
  2. Emerce.
    • Dutch blog on online business, media & marketing.
  3. Seth Godin.
    • Blog on common knowledge with a daily newsletter.

3. Long reads.

  1. In the time you spend on social media each year, you could read 200 books.
    • Why reading books matter and how to create time. For book tips, look here.
  2. The simple economics of machine intelligence.
    • The future consists of machines that become more and more intelligent. So what happens to your future job?

4. TED Talks.

5. Offline and branding.

  1. The future of measuring branding.

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